Shopify Is One Of The Most Well Known And Dominant Ecommerce Solutions
Responive Design
User Experience With Ecommerce
VIsual Design
Customisable
The World's Favourite Ecommerce Soloution
Shopify is one of the most well known and dominant ecommerce solutions in 2022. Although it does have competitors with larger market share, it provides a level of functionality and design that is second to none. Major brands such as Pepsi and Staples use it for good reason, and over half a billion customers visit Shopify online stores yearly..
What are some of the benefits of using the Shopify framework?
Being such a popular choice for websites, there is a lot of love about Shopify.
Solid Ecosystem
A solid battle-tested ecosystem. Shopify has been around since 2006 and in that time has established a great reputation. Its infrastructure is vast and its protection from would-be hackers is baked in.
Customisation
An account with Shopify comes with access to many free online store templates which can also be easily customised by anyone with their visual editor. A simple drag and drop interface allows non-technical people to make design and functionality changes to their store quite easily. Additional store templates are available for sale via their marketplace.
Ease Of Use
Everything in Shopify is very well laid out and easy to get around. Simply going through the checklist of settings ensures that a new store will not launch until it is fully set up and tested. Every account comes with payment processing out of the box. No additional merchant account is required, but it is available as an option.
SEO
Being visible and Google-friendly is critical on any website but especially one that sells goods and services. Shopify gives you the on-page optimisation tools to ensure your store meets these requirements. Their framework also runs relatively fast and as such is favoured by Google. Additional app (plugins) such as Yoast SEO are also available to scale SEO to even greater levels.
Pros of Shopify
A solid battle-tested ecosystem.
Shopify has been around since 2006 and in that time has established a great reputation. Its infrastructure is vast and its protection from would-be hackers is baked in.
4.9
Customisation
An account with Shopify comes with access to many free online store templates which can also be easily customised by anyone with their visual editor. A simple drag and drop interface allows non-technical people to make design and functionality changes to their store quite easily. Additional store templates are available for sale via their marketplace.
10/10
What are the downsides to using Shopify?
Vendor lock in. A fully featured ecommerce framework such as Shopify will eventually become part of the operating procedures of the business to the extent that moving to any other solution will be prohibitive, or a the very least extremely inconvenient, time consuming and expensive. This point can be made about all the major online shopping solutions.
Developer costs.
Although very flexible, it is a framework and as such heavy customisation will require a professional developer. Coding custom features can become expensive depending on the needs of the client.
No email marketing solution.
While it is relatively easy to integrate an email list management service for email marketing campaigns and Customer Relationship Management (CRM), these features are not available within Shopify itself. It will be an additional charge and extra work to get that set up and implemented.
Credit card processing & transaction fees.
Credit card processing & transaction fees. Depending on the plan, the fee structure is generally not the best option out there. While they do have many different merchant account integrations, and many can be custom coded too, you will pay a premium for the Shopify ecosystem experience.
Automation.
A large store with many products may need regular housekeeping. While bulk editing is possible, there may be certain workflows that are not catered to in a one-size-fits-all solution. Automating your workflow in a large store is critical to your operations and may require custom coding.
Higher Costs
The ongoing costs of running and maintaining Shopify site can be significantly higher than other frameworks. The reason is that the monthy subscription fees depending on your plan
The Cost
The Cost of setting up and maintaining a Shopify store can be considerably higher than other options on the market.
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In Summary
Shopify is powerful, nimble, Google-friendly and intuitive to use. New shop owners can readily get set up and selling without too much of a learning curve. The dashboard is handy and the Android and iOS apps provide an always-on connection to your store with push notifications enabled. Shopify is an extremely slick, robust, and reliable ecommerce framework that is well suited to new sellers, and through its vast app store, adds functionality for practically any conceivable feature.
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